How to display Yaspa's instant bank payment button on your payment page to maximise adoption and conversion
Payment pages and checkouts in sectors like iGaming tend to offer multiple payment methods, which can make them feel overwhelming for customers and lead to choice paralysis.
To support users with decision making, we recommend you optimise your payments page in the following ways to encourage the adoption of "Instant bank payment" as a person's payment method of choice:
1. Position the Yaspa "Instant bank payment" button as the first payment option at checkout or on your payments page to maximise its visibility and importance.
Customer success story: one of our iGaming customers moved the Yaspa button up to first position from fourth position on on their payments page, and the results speak for themselves:
- The number of first time users choosing Yaspa as their payment method rose by 58% within 1 month.
- When the Yaspa button was moved into the first position on the payment page, the total number of players (new and returning) making a deposit with Yaspa increased by 74%.
2. Pre-select Yaspa's 'Instant bank payment' payment option to lower interaction costs. Consider flagging it as "Recommended" or "New" to increase user engagement, as shown in the example below.
3. Dynamic button selection: Yaspa has a range of payment buttons tailored to each country we operate in - including different bank icons depending on what is popular, and terminology we know works best for end-users.
Dynamically configure your cashier so that the Yaspa button changes depending on the country a user is based in. This creates a sense of familiarity and credibility, making a user more likely to select Yaspa as a payment method they can trust.
Speak to your Customer Success Manager if you need Yaspa button assets or contact us.